在商家的各种“造节”运动下,中国不仅涌现出许多“莫须有”的节日,连春节等传统节日也都沦陷为商家宣传、促销的重地。春节不仅仅是一个大节日,更是一个品牌营销的大平台和战略制高点。深刻洞察社会痛点才能占据话题身处信息大爆炸的时代,要想在话题的海洋中脱颖而出,一是大砸钱、砸大钱,如各种品牌通过滴滴打车大发红包。这种方式能够增加曝光度,但是对招数一: Under the various “business” campaigns of businesses, not only have there been many “unwarranted” festivals in China, but also traditional festivals such as the Spring Festival have fallen to the center of business promotion and promotion. Spring Festival is not just a big festival, but also a big platform for brand marketing and strategic high ground. Profound insight into social pain points to occupy the topic In the era of information explosion, in order to come to the fore in the topic of the ocean, one big hit money, smashing big money, such as a variety of brands through a drop of a taxi big red packets. This approach can increase the exposure, but the tricks one: