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随着信息技术的不断发展,人们在生活、工作、学习中,已经离不开手机、电脑和网络,一些聊天工具的出现,成为重要的社交工具。如今,微信作为重要的社交工具之一,在中职学生舆情管理、行为预测、网络社交、自我管理等领域都发挥着越来越重要的作用,并对中职生的学习习惯、行为习惯、社交习惯、娱乐行为、就业行为及价值观等都带来了深刻影响。随着中职学生用户使用成熟度和内容偏好度的不断加深,提供精准化、精细化、个性化、专业化的信息成为微信提高其影响力的重要手段。
With the continuous development of information technology, people have become inseparable from the life, work and study of mobile phones, computers and the Internet. The emergence of some chatting tools has become an important social tool. Today, WeChat is one of the most important social tools. It plays an increasingly important role in secondary school students’ public opinion management, behavior prediction, social networking and self-management. It also analyzes the learning habits, behavior habits, Social habits, entertainment, employment practices and values have a profound impact. With the gradual deepening of maturity and content preference of students in secondary vocational schools, providing accurate, refined, personalized and specialized information has become an important means for WeChat to enhance its influence.