论文部分内容阅读
从整体大环境来看,自2012年以来,经济发展持续走低、内需萎缩,家电业生存环境普遍不佳。据相关数据显示,相比一二级市场家电销量的大幅下滑,目前三四级市场受整体经济形势的影响相对小一些。随着国家新农村建设和城镇化进程的加快,其蕴含的潜在消费量很可能成为家电业下一步竞争的重要阵地,也会是家电业走出阴霾的新的动力引擎。但近几年来的“家电下乡”、“以旧换新”“节能补贴”等刺激政策,也提前透支了三四线城市和农村部分家电市场
From the overall environment, since 2012, economic development continued to decline, shrinking domestic demand, household electrical appliance industry generally poor living environment. According to the relevant data, compared with the first and second-tier market, sales of home appliances fell sharply, the current 34 markets affected by the overall economic situation is relatively small. With the acceleration of new rural construction and urbanization in the country, the potential consumption contained in it is likely to become an important front for the next step in the home appliance industry. It will also be the new power engine for the home appliance industry to get out of the haze. However, in recent years, “home appliances to the countryside,” “trade-in”, “energy subsidies” and other stimulus policies, but also overdrafts 34 cities and rural areas in advance home appliance market