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当前,随着网络成为舆论主战场,舆论引导与舆论管理在实践和研究方面都得到了前所未有的重视。但纵观现有的实践与研究,存在着鲜明的工具理性色彩,这影响了舆论引导和管理长效机制的构建。我们需要一种从工具理性主导到价值理性、沟通理性主导的转变,这涉及一系列制度、文化、思维和话语模式的转变。不同于工具理性,价值理性“不是为了解决日常问题而计算手段与目标的关系,而是建基于某些价值信条之上,以某种特定的终极的立场(或方向)为依归”。具体到网络舆论的引导实践和研究层面,在求同存异的基础上,寻求树立价值共识,倡导和谐、理性、包容、多元的言论环境,缓解网络群体性事件背后的社会矛盾根因,构建一种从“对立”走向“平等对话”的新形式,应是努力的方向。
At present, as the Internet has become the main battlefield of public opinion, public opinion guidance and public opinion management have gained unprecedented attention in practice and research. However, looking at the existing practice and research, there is a clear tool of rational color, which affects the construction of public opinion to guide and manage the long-term mechanism. We need a shift from instrumental rationality to value rationality and communication rationality, which involves a series of shifts in institutional, cultural, intellectual, and discursive patterns. Different from instrumental rationality, value rationality “does not calculate the relationship between the means and the goal in order to solve the daily problems, but is based on some creed of values and depends on a particular ultimate position (or direction).” Based on the principle of seeking common ground while reserving differences, this paper seeks to establish a consensus on values and advocate a harmonious, rational, inclusive and pluralistic speech environment to alleviate the root causes of social contradictions behind network mass incidents, “Opposition ” to “Equal Dialogue ” new form, should be the direction of hard work.