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受河南济药(集团)股份有限公司的委托,郑州轻工业学院咨询公司对该集团的主导产品复方冬凌草含片郑州市场进行了系统的调查,在此基础上,制定了冬凌草含片的营销企划。一、调查方案设计调查方案的优劣是决定调查质量的关键因素,制定调查方案主要应考虑以下几个因素:调查目的,调查精度要求,调查人员素质、被调查对象素质及合作程度、调查费用、调查范围。(一)确定调查项目调查项目类型很多,具体项目有大有小。根据发达国家经验,绝大多数市场调
Under the entrustment of Henan Jihe Pharmaceutical (Group) Co., Ltd., Zhengzhou Institute of Light Industry consulted the company’s leading product compound Donglingcao lozenge Zhengzhou market and conducted a systematic investigation. Based on this, it formulated the Donglingcao lozenge. Marketing plan. First, the survey program design The quality of the investigation program is the key factor to determine the quality of the survey, the development of the survey program should consider the following factors: the purpose of the survey, the survey accuracy requirements, the quality of investigators, the quality of the surveyed objects and cooperation, survey costs Scope of investigation. (I) Determine the type of investigation project There are many types of investigation projects, and specific projects are of various sizes. According to the experience of developed countries, most market adjustments