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本文从商业广告传播信息的本质和商业广告创意的重要性入手,通过列举大量的实例分析了商业广告语言简洁句式、语码转换和妙用修辞等增添商业广告语言魅力、吸引消费者,刺激消费者的消费冲动等创意手段。
This article starts from the nature of commercial advertising and the importance of commercial creative ideas. By enumerating a large number of examples, this article analyzes the attractiveness of commercial advertising language by attracting consumers and stimulating consumption through concise sentences of commercial advertisements, code switching and magical rhetoric. The consumer impulse and other creative means.