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新媒体的迅猛发展,使有线电视不再具有独家垄断的地位。面对竞争,有线人如何清晰认知行业本质?如何辩清真正的竞争对手及竞争焦点?这些恐非“数字化”三个字就能一语以蔽之的……在本文中,罗小布老师从“与谁竞争、如何竞争”的角度出发,在竞争力坐标系中分析了有线数字电视的行业本质,并折射到“专业频道”运营创新的主题上——如是,有线电视才能找到数字化的真正意义,并在差异化的竞争格局中游刃有余,而非硬碰硬地蛮干。热忱欢迎您的观点,邮件请发:bao_ran@ccw.com.cn。
The rapid development of new media has made cable no longer have an exclusive monopoly position. In the face of competition, how to clearly understand the nature of the cable industry? How to identify the real competitors and the focus of competition? These non-terrorist “digitization ” can be used in the phrase ...... In this article, Luo From the standpoint of competition with whom and how to compete, Bob’s teacher analyzes the industry nature of cable digital TV in the competitive coordinate system and reflects on the theme of “professional channel” operation innovation - if so , Cable television can find the real meaning of digitization, and in a differentiated competitive landscape ease, rather than hard-line and foolhardy. We welcome your point of view, mail, please send: bao_ran@ccw.com.cn.