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我们再看,根据收看行为定位观众。举个例子(图十一):我们看这样的曲线,一到七点钟看电视的人特别多。我们仔细看一下,肯定有很多家庭开电视,也有很多家庭把电视关了。这个过程对我们有什么启示呢?比如说《新闻联播》收视率很高,但如果他家7:30以后打开电视,他看不到《新闻联播》,但那些后播或重播的新闻节目对他们来说仍然有吸引力、仍然是新的。换句话说,后开机的人还是有很多要看新闻的人,他同样有收看新闻类节目的需求。我们再看(图十一):这对我们电视台来说有什么机会呢?有。那些凡是后来的新开机的人,我们看9点以后的,还是有很多人开机,这些人开机的时候,他其实没有看电视剧,不管你的频道再厉害,你电视剧收视率再高,还是有一部分人没有看电视剧。到9点以后,他想看什么呢?比如说想看新闻类的,如果你刚好有新闻类那就可以了。讲起来不是说我今天放一个新闻类可以了,还是要结合整体营销的概念,要有一个品牌,让大家一想到9点以后的新闻就是看你的。我在这儿讲的是一个机
Let’s look again, and position the audience based on what we watch. To give an example (Figure 11): We look at this curve, and watch television at seven o’clock. Let’s take a closer look. Surely many families have turned on the television, and many families have turned the television off. For example, “The News Network” has a high ratings, but if he turns on the TV after 7:30, he can not see the “News Network”, but the news programs that are back-sown or replayed They are still attractive and still new. In other words, there are still a lot of people who start up after watching the news, and he also has the need to watch news programs. Let’s look again (Figure 11): What are the opportunities for our television station? Those who are the new boot later, we look after 9 o’clock, or a lot of people boot, these people boot, he actually did not watch the TV series, no matter how powerful your channel, your TV ratings again, or is there Some people did not watch the TV series. After 9 o’clock, what does he want to see? For example, want to read the news class, if you just have a news class it. Speaking is not to say that I put a news class today can be, or to the concept of overall marketing, there must be a brand, so that everyone think of the news after 9:00 is to see you. What I’m talking about here is a machine