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2010年1月至6月,全球碳酸饮料新产品的推出保持稳定,其年增长率为20%。欧洲和亚太地区为最活跃地区,各占总新品发布的29%。其中,欧洲新品发布下降9%,亚太地区新品发布增加3%。本期我们主要介绍2010年1月至6月中拉动碳酸饮料市场增长的重要趋势特征,并介绍其中的出色的上市新品。健康隐忧影响新产品开发碳酸饮料市场近来面临诸多指责,如:导致肥胖,尤其是儿童肥胖率上升。在美国,70%的消费者认为碳酸饮料是导致肥胖的重要原因之一,68%的消费者对普通苏打糖量有所担忧。最近的一项YouGovSixthSense调查显示,四分之一的英国消费者认为碳酸
January 2010 to June 2010, the global launch of new products, carbonated drinks remained stable, its annual growth rate of 20%. Europe and Asia-Pacific region as the most active regions, each of the total new release of 29%. Among them, the European new product release dropped 9%, new product release in Asia Pacific increased by 3%. In this issue, we mainly introduce the important trend characteristics of the carbonated beverage market in January-June 2010 and introduce the excellent new products listed. Health concerns affect the development of new products Carbonated drinks market has recently faced many accusations, such as: leading to obesity, especially in children increased obesity rates. In the United States, 70% of consumers think carbonated drinks are one of the major causes of obesity, 68% of consumers are concerned about the amount of ordinary soda. A recent YouGovSixthSense survey showed that a quarter of British consumers think carbonic acid