由于网络营销具有投入少而推广效果明显的特点,近年来得到了迅速发展和普及,利用网络来进行图书宣传已不再是什么新鲜事。越来越多的出版人选择了与“网络”合作,希望从网络中寻求崛起的出口。可是,网海茫茫,出版企业如何在网络上收集选题信息,判断细分市场,找到目标客户呢网络 Due to the small investment in network marketing and the obvious effect of promotion, it has been rapidly developed and popularized in recent years. It is no longer a novel matter to use internet to carry out book publicity. More and more publishers have chosen to work with the Internet in the hope of finding a rising export from the Internet. However, the vast sea of ​​networks, publishing companies how to collect information on the network selection, to determine the market segments to find the target customer network