正是由于商标使用权的分离,贬损了酒祖杜康在国内外广大消费者及社会公众心目中的神圣形象,使杜康无法融入国际市场,无法走进资本市场,无法进入高端市场;使广大经销商无所适从,使广大消费者真伪难辨;致使伪劣产品泛滥猖獗;造成杜康品牌的掠夺式经营,资源大量损失和浪费;使战略投资者举棋不定。 It is because of the separation of the right to use trademarks that derogates the sacred image of Zu Shu Dukang in the minds of consumers at home and abroad as well as the general public and prevents Dukang from entering the international market and into the capital market and into the high-end market. Business at a loss, so that the authenticity of the vast number of consumers is difficult to distinguish; resulting in rampant rampant fake and shoddy products; resulting in predatory Dukang brand management, a lot of resources and waste; make strategic investors indecisive.