营销团队的管理是一个复杂系统的工作,其管理的好坏对于企业的销售业绩起着关键的作用。笔者根据自己多年管理营销团队的经验谈一些个人体会,供大家分享和品评。一、从“要我做”到“我要做”。首先要解决心态问题,主要包括销售人员工作表单、例会及述职完成情况,日常工作态度与言行,团队协作的意识与参与。解决心态问题必须做好三个方面:第一,机制的力量。机制的核心就是分钱,一定要体现多劳多得,让优秀员工感觉有奔头,同时激活营销团队中想赚钱的员工;中国农业的二次革命都是用机制的力量调动了积极性, Marketing team management is a complex system of work, the quality of its management for the company’s sales play a key role. The author based on his many years of experience in marketing management team to talk about some personal experience for everyone to share and evaluation. First, from “want me to do ” to “I want to do ”. First, to solve the problem of mentality, including sales staff work form, regular meeting and job description, daily work attitude and words and deeds, teamwork awareness and participation. To solve the problem of mentality, we must do three aspects: first, the power of the mechanism. The core of the mechanism is to divide the money, we must reflect more work and more, so that good employees feel a look ahead, while activating the marketing team to make money in the staff; the second revolution of China’s agriculture are the power of the mechanism to mobilize the enthusiasm,