针对城市新区背景下传统交通生成预测方法的不足,以土地利用-交通需求相关关系为机理,研究交通生成预测关于土地利用的模型.以土地利用规模、性质和区位势作为影响交通生成的主要因素,引入区位势因子,最终建立城市新区交通生成预测模型. In view of the shortage of traditional traffic generation forecasting method in the urban new area, this paper studies the traffic generation forecasting model of land use based on the relationship between land use and traffic demand.The main factors affecting traffic generation are land use scale, property and location potential , The introduction of location potential factors, and ultimately the establishment of urban traffic forecasting model.