随着经济改革的不断深入和国内企业融入全球经济步伐的加快,MBA教育势必引来新一轮的增长,也对MBA教育提出了更高的要求。营销课程作为MBA教育中最为重要的模块之一,对教学工作提出了更高的要求。笔者主要从欧美MBA市场营销教育的学员招收、课程设置、教学方法和特色等方面进行阐述并总结出对我国MBA市场营销教育有价值的启示。 With the continuous deepening of economic reform and the accelerated integration of domestic enterprises into the global economy, MBA education is bound to lead to a new round of growth, but also puts higher demands on MBA education. As one of the most important modules in MBA education, marketing courses put forward higher requirements for teaching work. The author mainly elaborates and summarizes the enlightenment of MBA marketing education in our country from such aspects as recruitment of students in European and American MBA marketing education, curriculum setup, teaching methods and features.