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从传统广告的发展来看,策划营销一定会归口到专业性的广告公司,媒体功能与广告功能两个专业方向由不同的载体来承接。而如今的互联网媒体不仅扮演着广告发布载体的角色,更在很大程度上开始参与网络广告的营销策划,帮助广告主更好的开展营销推广活动。下面是网易、新浪等门户网站直接参与广告主营销策划的一些案例,看网络媒体如何扮演网络广告人的角色。
From the traditional development of advertising point of view, planning and marketing will be classified as a professional advertising company, media functions and advertising functions of the two professional directions from different carriers to undertake. Today’s Internet media not only plays the role of advertising publishing carrier, but also largely participates in the marketing planning of online advertising to help advertisers better conduct marketing campaigns. Here are NetEase, Sina and other portals directly involved in some cases of advertisers marketing plan to see how the network media play the role of online advertising.