就城市电视台的状况来说,广告经营在一个时期内还是其基础产业,也是走产业化之路的重中之重。而城市台的广告经营要想做大,实行专业化经营,是实现这一目标的必由之路。 一、专业化经营是广告业的必然要求 广告经营,不仅有其运转的科学规律和专业的操作流程,同时它还是一个需要创造性的智慧型行业,必须以专 As far as the status of urban television stations is concerned, advertising is still a basic industry for a certain period of time. It is also a top priority in the road to industrialization. The city of Taiwan’s advertising business to enlarge, the implementation of specialized management, is the only way to achieve this goal. First, the professional management is an inevitable requirement for the advertising industry Advertising management, not only has its scientific rules of operation and professional operational procedures, but it is also a need for creative intellectual industry, must be specialized