一个行业电商的出现和发展,不在于是否已没有发展空间,而在于找到行业所存在的痛点,采用电子化手段解决它,并创造出新的需求。电商,也就是电子商务网站,是近年来电子信息技术改造传统产业的热点,以信息化带动工业化是我国一项重要的产业政策,是传统产业转型升级的重要方向。印刷业正面临发展速度下滑、成本上升、市场萎缩、技术发展停滞的多重内生性困难,而外部环保压力的持续增加,给印刷业的发展带来了更多的不确定性。电商在印刷业受 The emergence and development of an electricity supplier in an industry does not depend on whether there is no room for development but rather on finding pain points in the industry, using electronic means to solve it and creating new demand. E-commerce, that is, e-commerce websites, is a hot spot for electronic information technology to transform traditional industries in recent years. Driving industrialization with informationization is an important industrial policy in our country and an important direction for the transformation and upgrading of traditional industries. The printing industry is facing multiple endogenous difficulties such as the slowdown of development speed, rising cost, shrinking of the market and stagnation of technology development. The continuous increase of external environmental pressure has brought more uncertainty to the development of printing industry. E-commerce in the printing industry by