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同为进军京城的异地大鳄,与星河湾的高调出击相比,绿城·百合显得要低调好多。在开发商轰轰烈烈做宣传的大氛围中,北京绿城投资有限公司总经理沈益人却在静静欣赏着刚拍回来的小区实景照片。业内人士戏言:“如果把绿城这个品牌的含金量好好挖掘一下的话,绿城·百合一平米加200块钱不成问题。”沈益人不置可否地笑了笑。浙江房地产的龙头企业、一家足球俱乐部的发起人,这些似乎都不是他们最值得骄傲的资本,也许类似“‘2004年度全国住宅用户满意度指数’榜首”那样的荣耀才会让沈益人这样的领导层和他们的团队感到自豪。一个知名的企业,是用产品塑造品牌:作为一个品牌企业,只有在产品美誉度高于企业知名度的时候,品牌才有生命力,才能攻不可破。沈益人所服务的绿城集团是中国房地产业界的知名品牌企业,其旗下的“桂花”、“百合”系列房产品更
With the remote predators into the capital, compared with the high-profile Gulf Star attack Greentown lily seems a lot of low-key. Developers vigorous propaganda in the big atmosphere, Beijing Greentown Investment Co., Ltd. General Manager Shen Yi people quietly enjoy just took back the real photo of the district. The industry joked: “Greentown if the brand’s gold content to tap it, Greentown lily a square meter plus 200 dollars is not a problem.” Shen Yi people smiled. Zhejiang real estate leading enterprises, the founder of a football club, these do not seem to be their most proud of the capital, perhaps similar to “2004 National Home Customer Satisfaction Index ’glory that will allow Shen Yi people like this Leaders and their team are proud. A well-known company, is to create a brand with the product: As a brand business, brand reputation only when the product is higher than the visibility of the time, the brand has vitality, can not be broken. Greentown Group, served by Shenyi, is a well-known brand enterprise in China’s real estate industry. Its ”osmanthus“, ”Lily" series of real estate products