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谈到客户关系管理,大家并不陌生,很多企业高管都曾经在国内外高校商学院学习过MBA课程,他们对此熟悉的不能再熟悉。国内外很多专家学者也都对其给出过明确的定义,但是笔者认为最贴切的就是这种解释:客户关系管理是指通过培养企业的最终客户分销商和合作伙伴对企业及其产品更积极的偏爱和喜好,留住他们并以此提升企业业绩的一种营销策略[1]。追溯客户关系管理发展史,最早是在20世纪80年代正式开始实施的,距今有30多年的发展史,虽然
Speaking of customer relationship management, we are no stranger to many business executives have MBA courses at domestic and foreign universities and business schools, they are not familiar with this familiar. Many experts and scholars at home and abroad have also given a clear definition of it, but I believe that the most appropriate is this explanation: Customer Relationship Management is through the development of enterprises, the ultimate customer distributors and partners on the enterprise and its products more active A preference for preference and retention, and in order to enhance business performance of a marketing strategy [1]. Tracing back to the history of customer relationship management was first officially implemented in the 1980s and has a history of more than 30 years.