操作层面上的战术性举措对中小企业的兴衰来说是具有决定意义的。从经济学角度看，市场的空间是无限大的。中小企业的发展无疑应通过最大限度地占领市场去实现。而深谙中国古典谋略的企业家们却另有一番思路。他们在与大企业竞争或协作的同时，避开已经被其他企业开辟的市场， Tactical initiatives at the operational level are decisive for the rise and fall of SMEs. From an economic point of view, the market space is infinite. The development of SMEs undoubtedly should be achieved by maximizing the occupation of the market. Entrepreneurs who understand Chinese classical strategy have another idea. While they compete or collaborate with large enterprises, they avoid the markets that have already been opened up by other companies,