外语学习者在用外语交往时,常常将母语的思维模式移到外语中,由此而产生的口语和文语活动称为过渡语篇(interdiscourse,Qu Yanping,1989)。过渡语篇通常表现出语用不得体或语用失败(pragmatic failure,Thomas,1983)。下面对一则广告进行实例分析,以解释过渡语篇中出现的语用不得体或语用失败问题。 Foreign language learners often move their mother tongue’s thinking patterns into foreign languages ​​while using foreign languages. The resulting oral and written language activities are called interdiscourse (Qu Yanping, 1989). Transitional discourse usually shows pragmatic failure or pragmatic failure (Thomas, 1983). Here’s an example analysis of an ad to explain the pragmatic or pragmatic failures that occur in transitional discourse.