一个企业的规模在行业中的排名并不重要,重要的是其品牌在消费者心中的排名,一个品牌在消费者心中排第一,那它就成功了。而要在消费者心中占据首要地位,不下“狠”心是没门的。偏偏老朱就是这样一个“狠”角色。在朱新礼为消费者奉上汇源果汁之前,中国大地上到处都是碳酸饮料,消费者甚至不知道果汁为何物。就在这个时候,朱新礼 The rank of an enterprise in the industry does not matter, what matters is the rank of its brand in the minds of consumers, the success of a brand in the minds of consumers. And to occupy the primary position in the minds of consumers, no less than “relentless” heart is no way. Why is Lao Zhu is such a “relentless ” role. Before Zhu Xinli presented Huiyuan Juice to consumers, there was a carbonated drink on the land in China, and consumers did not even know what the fruit juice was. At this time, Zhu Xinli