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“今日俄罗斯”(Russia Today,简称RT),作为俄罗斯联邦政府助推的自治非营利性媒体,可谓是国际舆论场中的一匹黑马。其在乌克兰危机中发出不同于西方主流媒体的声音,有效应对美国的“新闻信息战”。在这场博弈中,“今日俄罗斯”主动设置利俄议题,不断获取国际话语权,及时进行舆论应对,利用话语反作用于事件。通过对“今日俄罗斯”舆论应对技巧和对外话语战略的深入分析,进一步探讨非西方主流强势媒体如何进行国际事件中的舆论应对,如何利用对外话语发挥国家在国际舆论场中的主体作用,以期对我国在国际事务中的对外话语战略有所启示。
Russia Today (RT), an autonomous non-profit media boosted by the government of the Russian Federation, can be described as a dark horse in the international public opinion arena. It issued a different voice to the mainstream Western media in the crisis in Ukraine and effectively responded to the U.S. “information warfare.” In this game, “Russia Today ” took the initiative to set up the Russia-Russia issue, continuously gaining the right to speak in the international community, timely responding to public opinions and using words to counter react to events. Through in-depth analysis of “Russia Today ” public opinion coping skills and external discourse strategy, this paper further explores how non-mainstream Western media should deal with public opinion in international affairs and how to make use of external discourse to play a dominant role in the international public opinion field. With a view to enlighten our country’s foreign discourse strategy in international affairs.