上海人造板机器厂在步入市场经济的轨道后,把商业代理作为企业营销的重要课题来研究,在实践中探索、总结并初步形成具有自身行业特色、产品特色的技销结合的商业代理模式,在加快产品开发的同时,有效地拓宽了市场,销售收入从1992年的4000余万元猛增到去年的1.5亿元,其中代理商促成的销售合同比重不断上升,去年达到三分之一以上,超过5000万元。 After entering the track of market economy, Shanghai Wood-based Panel Machinery Factory has studied commercial agents as an important topic for corporate marketing, explored, summarized and initially formed a commercial agency model with its own industry characteristics and product characteristics. While accelerating product development, it effectively expanded the market, and its sales revenue soared from 40 million yuan in 1992 to 150 million yuan last year. The proportion of sales contracts contributed by agents continued to rise, reaching more than one-third last year. More than 50 million yuan.