“出版网络营销”是编辑出版专业培养出版网络营销人才的一门专业课程。本文探讨了“出版网络营销”课程的定位及课程目标,并提出了“三维协同”的人才培养模式,以及以“项目导向”为核心的课程教学模式,以期解决“出版网络营销”课程培养出来的人才和市场需求不符的现状。 “Internet Marketing Publishing ” is a professional course of editing and publishing professional network marketing professionals. This article explores the positioning and course objectives of the course of “Publishing and Marketing Online” and puts forward the “Three-dimensional Synergy” personnel training mode and the course teaching mode centered on “Project Orientation” with a view to solving the problem of “ Publishing Network Marketing ”curriculum developed out of talent and market demand does not match the status quo.