在商品经济高度繁荣的现代社会,广告已经渗透到生活的每一个角落,成为人们生活中不可缺少的组成部分。广告英语,作为一种应用文体,已逐渐从普通语言家族中脱颖而出,形成了一种独具特色的应用性语言。它同文学语言、科技语言或书面语言相比有许多不同之处。一般来说广告英语具备新颖、多样、生动和形象的特点。本文作者从广告英语的词汇特色、句式特色、修辞特色三方面分析了广告英语的语言特色。 In the highly prosperous modern economy, advertising has infiltrated every corner of life and become an indispensable part of people’s life. Advertising English, as an application style, has gradually emerged from the ordinary language family, forming a unique and applied language. It has many differences from literary, scientific, or written languages. Advertising English is generally novel, diverse, vivid and image characteristics. The author analyzes the language features of advertising English from the three aspects of the vocabulary features, sentence features and rhetorical features of advertising English.