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手机支付正成为一种主要的支付方式,本文进行了支付意愿及其影响因素的研究。首先说明了手机支付的发展现状,进而梳理了手机支付和使用意愿的文献研究,从而建立了本文的研究模型。通过问卷调查和定量分析的研究方法,对相关变量展开了实证研究。结论表明,感知利得正向影响手机支付使用意愿,感知利失和感知风险负向影响使用意愿。最后,针对研究结论提出了提高使用意愿的相关建议。
Mobile payment is becoming a major payment method, this paper conducted a study of willingness to pay and its influencing factors. First of all, the development status of mobile payment is explained, and then the literature research on the payment and use intention of mobile phone is sorted out, and the research model of this article is established. Through the research methods of questionnaire and quantitative analysis, the related variables are studied empirically. The conclusion shows that the perceived profit positively affects the willingness to pay, the perceived loss and the perceived risk of using the mobile phone negatively. Finally, some suggestions are put forward to improve the use intention according to the conclusions of the study.