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随着经济的发展和生活水平的日益提高,人们的消费观念也在随着时代的发展而发生变化,人们在消费购物时,也不单单停留在以前的能吃能用就行的阶段,对产品从里到外从上到下都有一个较高的要求。可以说,产品的包装也就是对消费者眼球的吸引力,很大程度决定了产品销售的好坏。在包装构成要素中的色彩就能很好的提高商品的包装档次,促进商品的销售。一、包装的意义包装是为商品在市场流通过程中保护产品、方便储运、促进
With the development of economy and the improvement of living standards, people’s consumption concept also changes with the development of the times. People do not just stay in the previous stage of eating and drinking when they are shopping for the consumption. From top to bottom from inside to outside have a higher requirement. It can be said that the product packaging is also the eye of the consumer appeal, largely determines the quality of the product sales. In the packaging elements of the color can be a good product packaging improve the grade, and promote the sale of goods. First, the significance of packaging Packaging for the protection of products in the market circulation process to facilitate storage and transportation, and promote