爱德曼每年一度的娱乐调查已经迎来了第八个年头,主要探究消费者对娱乐行业的态度。它研究消费者的认知和行为,涉及消费习惯、购买建议和分享行为。全球娱乐调查由爱德曼和Matter发起,由Edelman Berland参与执行。该调查于2014年4月2-16日期间,调查了中国、英国、美国的18至54岁的消费者。样本量为3,000名受访者:美国、英国和中国各1,000名。在95%的置信区间下,全球数据的误差率控 Edelman’s annual entertainment survey has ushered in its eighth year, focusing on consumer attitudes toward the entertainment industry. It examines consumer perceptions and behaviors involving consumer habits, buying advice, and sharing behavior. The Global Entertainment Survey was initiated by Edelman and Matter and is run by Edelman Berland. The survey looked at consumers ages 18 to 54 in China, the United Kingdom and the United States during the period 2-16 April 2014. The sample size was 3,000 respondents: 1,000 in the U.S., UK and China each. Under the 95% confidence interval, global data error rate control