随着网络的普及，出现了 一种新的消费者，即通 过网络来购物消费的消费者。这种消费者的构成与行为特点与普通的消费者不同，政府与企业有必要在认清这种不同的基础上，采取相应措施，促进网络环境下的消费。 网络环境下消费者的构成 网络环境下消费者 With the popularization of the Internet, there has been a new type of consumer, that is, consumers who are shopping for consumption through the Internet. The composition and behavior of such consumers are different from ordinary consumers. It is necessary for governments and enterprises to recognize such differences and take corresponding measures to promote consumption in the network environment. Consumers in Network Environment Consumers in Network Environment