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库坝旅游是水利旅游的重要组成部分。当前,库坝旅游已经成为世界旅游市场的热点与重要趋势之一。国外库坝旅游开发历史悠久,已经形成比较成熟的旅游开发模式。本文通过对世界著名库坝案例研究,从管理体制、产业运营、投资融资、市场营销四方面,归纳了世界著名库坝旅游开发的成功经验,并结合三峡大坝具体情况,提出了促进三峡库坝旅游开发的相关建议。
Reservoir dam tourism is an important part of water tourism. At present, the reservoir dam tourism has become one of the hot spots and important trends in the world travel market. The development of foreign reservoir dam tourism has a long history, has formed a relatively mature mode of tourism development. Based on the case studies of the world famous reservoir dam, this paper summarizes the successful experience of the world famous reservoir dam tourism development from four aspects: management system, industrial operation, investment financing and marketing. Combined with the specific conditions of the Three Gorges Dam, Dam Tourism Development Suggestions.