打造城市品牌已成为推动城市发展的重大发展战略,城市品牌的定位需要遵循真实、特色、文化性等相关原则。孝感市城市品牌的推广需要依托孝感的特色文化——孝文化,在准确定位的基础上进行一系列的品牌形象推广。 Building a city brand has become a major development strategy to promote urban development. The positioning of an urban brand needs to follow the relevant principles of truthfulness, characteristics and culture. Xiaogan City, the promotion of city brand needs relying Xiaogan characteristic culture - filial piety culture, based on the accurate positioning of a series of brand image promotion.