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一、[广告、电影节和视觉感应] 相信上帝,NBA广告其实和我们所熟悉的电影是同一玩艺(从A到F):依靠高速浓缩的拍摄手法和长短镜头,在有限的时间倒计里将艺术与激情“高保真”地存留在我们的视觉瞳孔和内心中,久久难忘.甚至成为一辈子的怀念。我愿意承诺:耐克公司那一句流行于全世界的著名广告语——just do it(说干就干),一定不比《英雄儿女》或者任何一部好莱坞大片的影响力来得逊色。如果把浩若烟海的NBA广告经典作成类似奥斯卡,柏
I. Advertising, Film Festivals and Visual Sensing Believe in God, NBA ads are in fact the same stuff we know about movies (from A to F): count on high-speed condensation techniques and short shots that count down for a limited time In art and passion in the “high fidelity” to stay in our visual pupil and heart, a long time unforgettable, and even become a lifetime of miss. I’m willing to promise that the famous Nike advertising slogan, doust it, must not outweigh the influence of Heroes or any Hollywood blockbuster. If the vast sea of NBA advertising classic made similar Oscar, cypress