如何培育和提升我国房地产企业的竞争优势一直是理论上和实践中的一个研究热点。本文在企业资源论的基础上,探讨了价值网情景下,房地产企业的资源构成及其各维度对竞争优势的影响机制,构建了结构方程模型,并进行了实证。 How to cultivate and enhance the competitive advantage of real estate enterprises in our country has always been a hot topic both in theory and in practice. Based on the theory of enterprise resource, this paper explores the mechanism of resource structure of real estate enterprises and its impact on competitive advantage under the scenario of value network, constructs the structural equation model and conducts an empirical study.