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这是一个媒体无所不在的时代,广播电视报纸林林总总铺天盖地,竞争激烈而残酷,新闻单位及其从业人员真正体会到了生存的艰难。在这种情况下,“质量立台”、“质量立报”不得不从漂亮的口号进入切切实实的行动。而如何以质量立足?凭什么造就强势品牌?靠精品。
This is an age when the media is ubiquitous. Radio and television newspapers have been in a vast and sweeping competition. The news units and their practitioners really understand the hardships of survival. Under such circumstances, “Quality Guideline” and “Quality Reportage” have to enter practical actions from the beautiful slogan. And how to base on quality? Why create a strong brand? By fine.