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市场经济发展到今天,并购和重组已经成为企业提高自身实力、扩宽经营领域、有效利用企业内外部资源的重要方式之一。在企业并购的过程中,对并购目标资产的定价是整个并购的核心环节。在这一点上,不同的定价主体从各自的角度出发,选择不同的价值类型和目标市场,最终得出的结论会出现较大的差异。在雪津啤酒的并购案例中,这两个因素的影响和作用方式得到充分体现。通过对这一案例的深入分析和系统总结,可以较为具体和有效地说明价值类型和细分市场这两个因素对企业价值评估的影响,在此基础上为我们企业并购过程中的利益相关者提供参考价值。
Market economy has developed to this day, mergers and acquisitions and restructuring has become one of the important ways for enterprises to enhance their own strength, expand business areas, and effectively use the internal and external resources of enterprises. In the process of M & A, the pricing of M & A target assets is the core of M & A. At this point, different pricing entities from their own point of view, choose different types of value and the target market, the final conclusion will be a big difference. In the case of Merck’s acquisition of Merck, the influence and mode of action of these two factors are fully reflected. Through an in-depth analysis of the case and a systematic summary, it can be more specific and effective description of the value of the type of market segments and the impact of these two factors on the valuation of enterprises, on the basis of our M & A process of stakeholders Provide a reference value.