以“四心”为主线树立良好的企业形象本刊记者林旗北京西单购物中心是一座现代化的综合性商场，现有职工千余人，开业四年来，“中心”的经济效益连年递增，一年一个新台阶，１９９４年销售实现５．４亿元，实现利润２４００万元，利税突破４０００万元，分别比上年增长３... Establishing a Good Corporate Image with the “Four Hearts” as the Mainline Lin Qi, Beijing’s Xidan Shopping Center is a modern, comprehensive shopping mall with more than 1,000 employees. After four years of operation, the economic benefits of the “Center” have increased year after year. A new year, sales reached 540 million yuan in 1994, profit 24 million yuan, profits and taxes exceeded 40 million yuan, respectively, an increase of 3...