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在一次伦理学的讨论会上,一位学者拿出一张收到的广告,上面赫然写着一行大字:“浪费也是一种美德”,众皆哗然。这当然只是一句广告词,是推销超豪华房地产的广告词,但却是一句以道德的名义来做的广告词。我们不能不佩服房地产商的“精明”,在许多人认为道德无用的时候,居然想到打着道德的幌子来推销他的商品,而且针对的正是人们在购买他所推销的商品时存在的道德障碍:以崇尚节约为荣,以奢侈浪费为耻。
At an ethics symposium, a scholar came up with an advertisement he received, with the headline: “Waste is also a virtue,” and there was an uproar in public. This of course is just an ad, is an ad to promote ultra-luxury real estate, but it is an ad in the name of morality. We can not but admire the “shrewdness” of the real estate business, and in the eyes of many people think it is morally useless, they actually think of selling their goods under the guise of morality, and are aimed at the moral obstacle people have when buying the products they sell : To honor pride, to extravagance ashamed of.