“社会现象 ,由经济生活到全部社会意识 ,都沉没在语言里面。”① 当今社会正处于急遽转型期 ,信息技术突飞猛进高速发展 ,东西文化交流碰撞多元并存 ,新思想、新观念层出不穷 ,新名词、新术语更是漫天飞舞。在这种经济文化背景下成长的年轻一代(“新新人类”)求新立异标榜个性 “Social phenomena, from economic life to all social consciousness, are submerged in language.” ① In today's society, rapid transformation is taking place. The rapid development of information technology and the coexistence of cultural exchanges and collision between the East and the West bring forth new ideas and new concepts. , The new term is flying. In this economic and cultural background of the younger generation (“new new humanity”) innovative personality advertised personality