畅销作家作品不等同于优秀作品,文化市场方向值得深思。研究表明,目前畅销榜上畅销作品类型多样化,作品内涵多层次复杂化。畅销作品在内容上可分为人文情怀,青春时尚和历史意义三个类型,在销售手段上基本都采取了特别的营销手段和销售方法,在内涵上更是呈现了良莠不齐的现象。这样的文化市场现状值得引起我们的重视。 Best-selling author’s work is not equivalent to outstanding works, the cultural market is worth pondering. Research shows that the current best-selling popular list of works of diverse types, the work of multi-level complexity. Best-selling works in the content can be divided into human feelings, youth fashion and historical significance of the three types, in the basic sales methods have adopted a special marketing methods and sales methods, the connotation is even more mixed. The status of such a cultural market deserves our attention.