由于成品油零售市场竞争日趋激烈,各企业各显神通,采取了各种各样的竞争策略,其中一个很重要的策略就是“点对点”的竞争策略,即在局部零售市场范围内,尤其是在国道、省道沿线相邻或相对的两座相互竞争的加油站之间通过价格优惠、赠送礼品、积分销售、有奖销售等方式挤压竞争对手,使其放弃低价或优惠策略,或是直接把竞争对手挤垮,使其彻底退出市场, 提高自身市场占有率。 As the retail market in the refined oil market is becoming increasingly fiercely competitive, various enterprises have taken the lead in various competitive strategies. One of the most important strategies is the “peer-to-peer” competitive strategy, that is, within the scope of the local retail market, Two competing gas stations, adjacent or opposite to the national highway and the provincial highway, squeeze their competitors through price concessions, gift giving, point sales and prize sales to abandon their low-cost or preferential policies or Directly squeeze competitors, so that it completely out of the market and improve their market share.