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随着苹果iOS生态系统的大获成功,互联网企业及电信运营商都认识到,在移动互联网时代,用户需求越来越个性化和长尾化,仅仅依靠企业自身力量不足以快速满足用户的全部需求。因此,企业要围绕自己的核心能力,联合产业链其他参与者打造坚实的生态系统,才能做大做强整个市场,企业之间的竞争也日益表现为生态系统之间的竞争。但是单一能力的生态系统存在易被替代的风险,生态系统的核心主导者正努力打造多样化能力集,让生态系统尽可能吸引多元化的力量,以巩固整个生态系统的竞争优势。
With the success of Apple’s iOS ecosystem, Internet companies and telecom operators all realize that in the era of mobile Internet, user needs are becoming more and more personalized and long-tail, and they are not enough to quickly meet all the users’ needs . Therefore, companies should focus on their own core competencies and join forces with other participants in the industrial chain to build a solid ecosystem in order to make the market bigger and stronger, and the competition among enterprises is increasingly manifested as competition among ecosystems. However, there is a risk of being replaced by a single capacity ecosystem. Ecosystem core leaders are working hard to create a diversified capacity portfolio that allows ecosystems to attract as diverse a diversity of forces as possible to consolidate the competitive advantage of the entire ecosystem.