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文章从美学的角度探讨当前体育消费文化的现状和成因,并对其反思。体育作为健康消费是一种伴随现代性而来的现实的文化现象,它是体育经济意义的文化向度折射,它反映了人的消费行为的消费理念在当代社会中的嬗变;它是把消费作为一种生活方式,作为体现自己个性的重要手段;它更多地被具有社会意义的符号性的东西所渗透。虽然体育消费的审美化带来了精神肉体的庸俗化和平面化,但它张扬的是一种现代生活方式,丰富了人们对“自我”问题的认识。进行合理的体育消费,要注重人的感性与理性的统一,受动性与能动性的动态统一,遵循文化发展内在规律与发挥经济对文化的基础性作用相结合。
The paper discusses the current situation and causes of sports consumption culture from the aesthetic point of view and reflects on it. As a healthy cultural phenomenon, physical education is a realistic cultural phenomenon accompanied by modernity. Reflecting the cultural orientation of sports economy, sports reflects the evolution of the consumption idea of human consumption in contemporary society. As a way of life, as an important means to reflect one’s own personality; it is more infiltrated by symbolic things of social significance. Although the aestheticization of sports consumption has brought about the vulgarization and planarization of the spiritual body, it is a modern way of life that enriches people’s understanding of the issue of “self ”. To carry out reasonable sports consumption, we must pay attention to the unity of perceptual and rational human, dynamic unification of initiative and initiative, follow the inherent law of cultural development and exert the basic role of economy in culture.