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当前,我国的社会经济发展需要大量的高级应用型人才作为人力支撑,探索、创新高校应用型人才培养方式,以更好地适应当今社会对人才的需求,是当下高校需要承担的责任。作为传媒类专业,播音与主持艺术专业是一个实践性强、时代发展特征鲜明的专业,这类专业除了要有扎实的理论功底外,还要在具体的实践学习中才能出人才、出成果。当下,媒介融合是传媒业发展的大趋势,各类媒体之间整合资源、相互融合、优势互补,以实现双方甚至多方在传播效果中的共赢,在这样的背景下,播音主持艺术专业尝试在专业课堂教学中引入媒体节目创作、制作、运作理念,在课堂教学中将知识的传授和技术的运用融合在一起,加强学生对知识的掌握和技术的运用,以适应当下媒体环境中岗位对人才的需求。
At present, the social and economic development of our country needs a large number of high-level applied talents as human resources to explore and innovate the cultivation methods of applied talents in colleges and universities in order to better adapt to the demand of talents in today’s society. As a media major, broadcasting and hosting arts major is a practice with strong characteristics of the times characterized by the development of these professions in addition to have a solid theoretical foundation, but also in the practical study to talent, the results. At present, media convergence is the general trend of the development of the media industry. Various types of media integrate resources, integrate with each other and complement each other’s advantages in order to achieve win-win results in the communication between the two sides. In this context, In the professional classroom teaching media program introduction, production, operation concept, in the classroom teaching will be imparted knowledge and technology to use together to enhance students’ mastery of knowledge and technology to adapt to the current media environment Talent demand.