思考之一:服装品牌是企业与消费者之间的纽带,服装企业要在市场竞争中取胜,必须牢固树立品牌立厂意识,坚持不懈地推行品牌战略,努力打造自己的名牌。 品牌是企业的无形资产。服装品牌的价值体现在多个方面。首先,服装品牌是企业的象征,是消费者识别产品的依据。良好的服装品牌能起到沟通企业与消费者、宣传企业产品以及企业本身的作用。其次,服装品牌是服装企业占领市场的重要依据。第三,服装品牌化有助于服装企业对整个服装消费市场进行细分,提高服装 One of the considerations is that clothing brands are the link between enterprises and consumers. Apparel companies must win the competition in the market. They must firmly establish the awareness of the establishment of a brand, persist in implementing the brand strategy, and strive to build their own brand names. Brands are the intangible assets of a company. The value of a clothing brand is reflected in many aspects. First, the clothing brand is a symbol of the company and is the basis for consumers to identify the product. A good clothing brand can play a role in communicating with businesses and consumers, promoting corporate products, and the company itself. Second, clothing brand is an important basis for garment companies to occupy the market. Third, clothing branding helps apparel companies to subdivide the entire apparel consumer market and improve apparel