论文部分内容阅读
电视剧收视营销就是找准自己的目标观众和潜在观众,根据市场环境和竞争关系,找到合适的播出资源,通过最佳路径,更有效地传送目标市场所期望的节目和收视服务,吸引最大数量的观众花更多的时间收看。面对全媒体的发展格局,面对各级电视播出机构的激烈竞争,电视传媒如何提升电视剧收视份额,超越竞争对手?借鉴市场营销观念,笔者提出如下收视营销策略。
TV drama viewing marketing is to identify their target audience and potential audience, according to the market environment and competition, find the appropriate broadcast resources, through the best path to more effectively deliver the desired programs and viewing services in the target market to attract the maximum number The audience spent more time watching. The face of all-media development pattern, in the face of fierce competition at all levels of television broadcasters, TV media how to enhance the share of television ratings, beyond the competition? Drawing on the concept of marketing, the author proposes the following viewing marketing strategy.