名牌产品既是高品质的物质产品,又是高附加值的知识产权,具有巨大的无形价值。因此,显示出巨大的市场潜力,自然也就成为许多企业追求的目标和“商战”的热点。纵览形形色色的品牌产品,有两点至为重要:一是任何名牌产品都要有内在的高品质做支撑;二是任何名牌产品都要有外在的宣传作生长的“催化剂”,作发展的“推动力”。专家指出:内有质量,外加宣传(主要是广告)即是名牌产品生长发展机制中两个最基本、最重要的因素,即“质量+广告=名牌”。 Brand-name products are not only high-quality material products, but also high value-added intellectual property, with huge intangible value. Therefore, it shows a huge market potential and naturally becomes the target pursued by many companies and the hot spot of “business battle”. There are two important aspects of brand products in every category: First, any brand-name products must have intrinsic high-quality support; second, any brand-name products must have external propaganda as a “catalyst” for growth. “driving force”. Experts pointed out that there are quality, plus publicity (mainly advertising) that is the two most basic and most important factors in the growth and development mechanism of brand-name products, namely “quality + advertising = brand name.”