消费主义的盛行,使人们的真实需求和消费行为不一致,出现了异化消费。异化消费,是通过对物的占有而补偿劳动过程中主体地位的缺失,其根本原因是受虚假需求的干预。异化消费具有反生态性,不利于人类的可持续发展。要克服异化消费,就必须使真实需求与消费行为回归,在全社会推行绿色消费。 The prevalence of consumerism, so that people’s real needs and consumer behavior is inconsistent, there have been alienated consumption. Alienated consumption compensates for the absence of the dominant position in the labor process through possession of things, the fundamental reason for which is the intervention by false demands. Alienated consumption is anti-ecological, is not conducive to the sustainable development of mankind. To overcome the alienation of consumption, we must return the real demand and consumer behavior and promote green consumption in the whole society.