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信息传播终端在向屏幕转移,所以,必须加大屏幕矩阵和传统报纸版面的融合力度,相互借力,相互流动。对于我们报业广告人来讲,始于2012年的衰退浪潮已呈现加速的迹象。一些传统行业、传统广告大客户不再投放或者减少了纸媒投放量,这是未来很长一段时间里我们都不得不正视的问题。面对移动互联网时代,媒介生态环境和竞争格局的巨大变化。贯彻习总书记新闻改革路径指导精神,我们必须清醒地认识到,创新媒体融合,已成为报纸广告经营的新常态。
Information dissemination terminal in the transfer to the screen, therefore, must increase the integration of the screen matrix and the traditional newspaper layout efforts, mutually leveraging, mutual mobility. For us press advertisers, the wave of recession that began in 2012 has shown signs of acceleration. In some traditional industries, large clients of traditional advertising are no longer running or have reduced the amount of paper media put. This is a problem that we all have to face for a long time to come. Faced with the great changes in the mobile Internet era, media ecological environment and competitive landscape. In order to carry out the spirit of guiding the general secretary in the news reform path, we must clearly understand that the integration of innovative media has become the new normal of newspaper advertising.