社会进入了微博时代。在两级传播模式中,意见领袖是信息的传播者;在微博时代,意见领袖主要扮演的是信息解读者和意见表达者。意见领袖在推动国民阅读时,可以设置话题,营造阅读氛围,并通过自己的专业的、独特的见解,引导社会舆论。相关部门要不断发现和培养符合主流阅读观念的意见领袖。 Society has entered the era of microblogging. In the two-level mode of communication, opinion leaders are the disseminators of information. In the Weibo era, opinion leaders mainly played the role of information interpreter and opinion expressionist. When promoting opinion reading, national opinion leaders can set topics, create a reading atmosphere, and guide social public opinions through their own professional and unique opinions. Relevant departments should constantly discover and cultivate opinion leaders who conform to mainstream reading concepts.